The launch of the sub-brand Peppy Parathas was one of Chai Point's biggest PAN-India scaled projects.
This was the first large project that I handled end-to-end with the marketing team.
From drawing insights, positioning the product for the brand to coming up with the name of the sub-brand with the initial core team to creating the logo unit, designing the packaging, coordinating the product photography, lifestyle images, layouts, campaign films, micro moment images, films and GIFs for social media based on business use cases to store front physical collaterals like the menu screens, door stickers, standees and digital ad creatives as well as the internal company wide launch. We ended this project with a property called 'Peppy Bytes' which showcase customer feedback and images of customers interacting with the product.
We as a team worked with the '100 feet films' team who produced all the video and photo content, Yatin Godara who worked on the series 'Peppy Bytes', and the internal teams to get this project executed.
